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Digital Marketing Institute

Certification Overview

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital standard than any other certification body.

The world’s largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses, which are delivered by expert practitioners so that students get the very best accredited qualification combined with real life industry teaching.

Accredited Professional, Specialist, Leader and Masters education programs are delivered online and in classrooms around the world by the Digital Marketing Institute and its network of licensed education partners.

The Digital Marketing Institute offers certifications covering a variety of aspects of Digital Marketing, from a foundation course in Digital Marketing to more specialised areas, such as Mobile, Search and Social Media Marketing as well as Digital Strategy.

The following computer based exams are available at Pearson VUE test centres:

Certified Digital Marketing Professional

This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip them with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy. Register now »

Certified Digital & Social Sales Professional

This program is ideal for anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques. Register now »

Certified Digital Marketing Specialist – Social

This program is a practical course focusing on planning, implementation and measurement of search marketing campaigns, such as search engine optimization and pay-per-click advertising. Register now »

Certified Digital Marketing Specialist – Search

This program is a practical course focusing on planning, implementation and measurement of search marketing campaigns, such as search engine optimization and pay-per-click advertising. Register now »

Certified Digital Marketing Specialist – Strategy

This program has been designed to give participants a comprehensive understanding of all aspects of Digital Strategy and Planning including budgeting, personnel selection, analytics, reputation management and Social Customer Service. Register now »

Certified Digital Marketing Associate

This program provides participants with an understanding of how recent and emerging advances in digital technology, aligned with changing consumer expectations and rapidly evolving customer behavior, are fundamentally altering the context in which every type of organization, whether commercial or not, operates. Register now »

Appointments are made at least two working days in advance, subject to availability.

Scheduling steps;

  • Contact the exams department (nancy@computer-pride.co.ke | esther@computer-pride.co.ke)
  • Make payment either via bank or Mpesa (We don’t accept cash)
  • Fill the exam form and submit it to the exams department.
  • Pick your receipt.

You are advised to bring at least 2 forms of acceptable ID each time you report to our exam center. With few exceptions, ID documents must meet all the following requirements:

  • be government issued.
  • be an original document; photocopied documents are not acceptable
  • be valid; expired documents (bearing expiration dates that have passed) are not acceptable
  • include the test taker’s full name matching exactly the name used to register
  • include a recent photograph that clearly matches the test taker
  • include the test taker’s signature

If you do not bring valid and acceptable identification, or if the name on your ID does not exactly match the name on your registration, you will not be permitted to test, and you will forfeit your exam fee as its not refundable.

Personal Belongings

You will not be allowed to take any personal items with you into the testing room. This includes all bags, books or other materials not authorized for this exam, notes, phones, pagers, watches and wallets. You will, however, be provided a locker where you can keep your personal items. It is important that all electronic items, such as cellphones should be turned OFF.